Punchline: “Everything in the store is very elegant and classy. January Tali, third-year, St Joseph’s College (Autonomous), looked elegant in a plum colour kurta and teamed it with a rani pink colour skirt. Price: Kurta - Rs 1,892 churidar - Rs 641 and dupatta - Rs 1,986. This look is ideal for any formal or informal occasion.” I liked the entire look as it is different and the prints are not over-the-top either. Punchline: “The colours in the outfit caught my attention. Suman Rangnath, second-year, Bishop Cotton Women’s Christian College, went for a floral printed kurta and matched it with a yellow churidar and a printed chiffon dupatta. Price: Ghagra - Rs 2,090 blouse - Rs 772 dupatta - Rs 1,120 earrings - Rs 100 and I would wear this for a festival or a dandiya night.”
It’s not too jarring and the fabric is also very light and can be easily carried off with elan. Punchline: “The different shades of blues made the look very classy and elegant. She teamed a light blue ghagra and a matching printed blouse and draped a geometric printed dupatta. The softness of the fabric allows the body to breathe in this weather and also gives one ample space to go for a layered look,” she adds.Īshritha SV, second PUC, Jain College, went for a traditional ghagra-choli look. And the best part of the collection is that they are very easy to maintain. “We do avoid the bling factor but we do add intricate embroidery and bead-work that makes the garment stand out in the crowd in an elegant and chic way,” she says.Ī lot depends on the individual on how he or she wants to carry the garment.“Accessorising the garment well can also change the look of the garment. In the collection, she says that one can find clothes that can be worn for special occasions and festivals as well. When it comes to organic clothing, one often assumes that it is meant for daily wear. And working with the artisans out in Jaipur, there is so much that inspires you that there is never a dearth of designs,” she says. “I try to bring in a lot of elements from my experience as an artist in Canada. The inspiration, however, comes from all the travelling that Andree has done and the experience that she has. The colours, this season, are very subtle with shades like black, browns, blues, oranges, yellows and greens.
We have some pure unbleached cotton and also natural dyes and prints that accentuate the organic fabric,” she says. “The City is known for its sophisticated style and I feel that the collection would fit in very well with the people. Bringing the organic collection for the first time to the City, Andree says that they are eager to see the response of the customers here. “And we have not done this by copying any other design but by changing the proportions, colour or the style and making it appealing to each of the seasons in India,” she adds. Andree Pouliot, the creative director of the brand, says that while block-printed textiles have been popular in Jaipur, they have tried to present it in a fresh manner.
The USP of the collection is the prints and the patterns used. Made out of cotton, each of the garments are indigenously designed with classic, floral, geometric and abstract designs. The latest organic collection at ‘Soma Shop’ comprises of a variety of kurtas, kurtis, anarkalis, dresses, long skirts, pants, plazzo pants, saris, ghagras and others. Bringing back the age-old tradition of block prints and natural dyes from Jaipur, the brand has a good blend of traditional tastes in modern silhouettes. Started in 1984 as an export company and branching out to retail in 1995, Soma Shop has been offering customers good quality products which provides value for money.
0 kommentar(er)
